How to set the asking price after a valuation
Understand the difference between valuation and asking price. Learn what to compare and when to review enquiries, viewings and offers before changing the price.
2026-05-30
A valuation proposes a reference range; the asking price is a decision to make with information about your home, timing and the buyer's alternatives.
Check which homes were compared
Ask whether the references are active listings or completed sales and how they differ from your home. Location, condition, floor area and outdoor spaces can explain price differences. A listing alone does not prove the eventual sale price.
Connect the price to your timing
Explain when you want to sell and which terms matter to you. Agree on an asking price and how offers will be handled. Avoid basing decisions solely on how much you need for your next purchase: buyers will compare the alternatives available to them.
Review results before adjusting
If enquiries are scarce, review the listing's visibility, information and price. If there are viewings but no offers, collect buyers' concerns and compare them with the home's features. No single figure explains a lack of sales on its own.
Agree on a review date with your agent and record the reason for each change. This lets you assess results without reacting to every comment in isolation.
Request a valuation of your home
Pricing is part of a wider process: read the guide to selling your home and how to prepare it before viewings.
