What your property's sales plan should include
Price, listing, viewings and updates for the owner: what to agree with your estate agent before listing a property.
2026-05-30
A sales plan sets out what the estate agent will do, what you need to prepare as the owner and when you will review the results together. Clarify these points before publishing the listing.
Agree on the price and how the property will be presented
Ask for the suggested price to explain which properties yours has been compared with and which differences have been considered. Also agree on the photographs, floor plans and information to include in the listing, and which details need clarification beforehand.
Decide who organises the viewings
Agree on how enquiries will be handled, when viewings can take place and who will coordinate access. If you still live in the property, work with your agent to find an arrangement that suits you both.
Establish when you will receive updates
Ask for updates that distinguish between enquiries, viewings and offers. Repeated buyer questions may highlight missing information, room to improve the presentation or a gap between the price and buyers' expectations. Reviewing these points together helps you decide what to change and why.
Review the terms of the service
Before signing, clarify fees, duration, included services and the terms of any sole agency agreement. Each party's responsibilities should be explained in the agreement.
Discover how we help you sell on the Costa del Sol
Explore each step in more detail with the guide to selling your home and the recommendations for preparing for viewings.
